Let Me Know

When I speak to the users of Let Me Know, I find that they all have something in common… they’re all hooked. Once they come across the website they find it difficult to not check for new opportunities whether they intend to use them or not. Let Me Know, is indeed quite fortunate to have a loyal user base. Their loyalty and our consistency have ensured that we can only grow from here. Ok… so we have a group of really cool people who are addicted to Let Me Know, thats great, so whats the next step? What can we do to ensure that we can offer them better services and how do we make them part of the process? We believe the answer lies in building a community around the website. We need to give the users something more, so that they have in common something more than just an unquenchable thirst for opportunities. We need to give the users a platform where they can not only interact with us but also among themselves. Google Connect and the newly deployed Discuss Community have contributed to a significant extent in this regard. However, we’ve made it a conscious policy to actively develop a strong community around the website, which means that we’re not going to solely depend on Google or Discuss to do it for us. We believe in providing a more personalized experience to the users based on their suggestions and preferences, so users can watch out for exciting new opportunities to get their opinions noted. So when do we know that our job is complete ? How do we gauge the success of our community building strategies? Well… the one of the pillars around which the community is built is the facilitation of our users to help themselves get a better service from us. Better service can mean a lot things, whether it is to have more number of opportunities or having a more intuitive console on the website. The number of entries we get from customers and their activeness on our forums have proven to be valid indicators.Making the website self sufficient with respect to the content has always been a dream, a dream in which users actively share opportunities which they hear about. Out role, until we achieve such a state is to facilitate their sharing activities, perhaps through better design or through augmentation with other services. Measuring customer satisfaction is a completely different ball game though, how do we check whether our customers are satisfied without dissatisfying them? Now thats something worth pondering about.