Public Relation jobs or PR jobs have wider definitions and there are huge responsibilities for the person to handle. The work of a PR manager is to keep the relationship of the company is a good state with the associates as well as with rival companies.
The task for any PR agent is to keep the people interested in the company projects and spread awareness about the latest ventures of the company. The manager also serves as the spokesperson for the company and represents the brand for public events and to the various business and government groups. The responsibility of the PR person includes deciding what news to go in the public about the products and other marketing strategy. The job requires someone who is good with communications in person, on the telephone and also in the interviews with the prints.
Responsibilities of the PR:
Success of any marketing campaign depends on the representation of the company to the mass public. Traditionally, it is very important to keep the public interested for the newer projects by simply placing the advertisements and other reports running in the media and newspapers. This ensures that the potential customers think well about the company. The PR person is also the one who releases the press releases to the media that is always in form of a news article with a message regarding the work in the company that is going on.
Difference between advertising and Public Relations:
There is a common misconception about the job description of the PR person and people consider it same as the advertising when actually advertising is a lot different than Public Relations. With the advertisements, you select an appropriate time and place to advertise the project for the company while with the PR, you obtain the time and place for free as you are the person print and digital media listens to about the company details and announcements. There are different strategies employed to get the company reputation up in cases of advertising and PR and it requires different skill sets.
The lowest job opportunity that you have in the field of PR jobs start from the level of account coordinator. However, constant promotions are possible in this field and with good performance you can reach up to the level of an Account Director in next 5 year duration with great experience. With a little more experience you can become the PR manager for the company as well. In the different corporate environment, the work and responsibilities of the PR person changes as per the job title. There are numerous job titles given to the professionals involved in this sector such as PR Officer, External Communication Specialist, Internal Communication Specialist, Media Specialist, and Relations Director.
There are particular set of skills required to work in this field. To start with the basics- the first thing is to not be shy. There is a big need of good communication skills with the written and verbal methods. A professional PR person is supposed to have excellent way of communicating with the press and other group entities. There is a constant requirement of keeping up to date information about the government policies, market analysis and trends and also the updates from the rival companies. They are also required to adapt quickly for the market scenarios and to manage the critical cases of public relations, speaking to the public, and planning the events and researching the market.
The salary of a PR person depends highly on the degree you have, the experience you gain and the work title you are provided in the company. Generally the salary for the PR person ranges in between the mark of 18,000 INR to 60,000 INR per month.
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